HP's 1 Million Followers
1 million followers is a major milestone. But quality and context is even more important, especially as brands become publishers. That's why HP targeted business decision makers in 15 countries on LinkedIn - building relationships and
driving results among their key audiences. - HP's followers are influential and diverse: 1) Highly influential: CXO/VP/Owner - 12%; Director/Manager - 23%; Sr. Individual Contributor - 32%; 2) IT industry & beyond: IT - 43%;
Non-IT - 57%; 3) Small to large businesses (Small: 500 or < employees; Mid-size - 501 - 5k employees; Enterprise: 5k+ employees): Small - 21%; Mid-size - 15%; Enterprise - 31%.
- HP's followers are global: 1) North America - 28%; 2) Latin America - 13%; 3) EMEA - 24%; 4) APAC - 35%.
- Why do followers matter?: 1) 1m followers can amplify HP's message to 138m connections in a professional context: 1m followers; 43m 1st degree connections; 138m 2nd degree connections; 2) HP builds relationships and drives
results among key decision makers: Followers are 2.5x more likely to recommend HP; 19.5% of members reached virally were business decision makers; Followers are 1.5x more likely to consider HP solutions; 15% higher engagement
rate with CXOs vs. non-CXO followers.
HP | LinnkedIn | For more info, visit marketing.linkedin.com/hp | Source: Internal LinkedIn Data, 2012-2013.