Facebook's Coming of Age
- Facebook is number #1 on the Internet in terms of reach (people visiting a site on a given day as a percentage of all Internet users on that day).
- Total active users by site 2004-2010
Key - Facebook, MySpace. Guests in millions.
Facebook (20004 ~ 3, 2005 ~ 7, 2006 ~ 16, 2007 ~ 48, 2008 ~ 86, 2009 ~ 325, 2010 ~ 410).
MySpace (20004 ~ 6, 2005 ~ 25, 2006 ~ 70, 2007 ~ 88, 2008 ~ 107, 2009 ~ 120, 2010 ~ 123).
- Estimated U.S. monthly traffic, by site:
Facebook - 6.833.602.302 .
MySpace - 1.945.781.093.
- There are now about 1.5 million female users older than 55 on the site, the group says - roughly a 550 percent increase over six months ago. By comparison, membership among people younger than 25 grew by less than 20 percent over the same period. Inside Facebook says.
- Facebook's age gap has changed:
January 2009. Key: 13-17, 18-24, 25-34, 35-54, 55+.
13-17 - 5.674.750 (13.5%).
18-24 - 17.102.350 (40.9%).
25-34 - 11.254.700 (28.7%).
35-54 - 6.989.200 (16.6%).
55+ - 954.680 (2.3%).
January 2010. Key: 13-17, 18-24, 25-34, 35-54, 55+.
13-17 - 10.580.140 (10.4%).
18-24 - 26.065.960 (26.3%).
25-34 - 25.580.100 (24.8%).
35-54 - 29.917.640 (29.0%).
55+ - 1.067.780 (9.5%).
- Between 2009 and 2010, the fastest-growing age group were those between the ages of 25 and 54, which grew by nearly 923%.
- Site usage by gender
Facebook (female - 53%, male - 45%).
MySpace (female - 56%, male - 44%).
- "There's been an interesting shift in who uses the sites. MySpace began with a big preference for teenagers whereas Facebook was designed specifically for college students. Where the real differences lie now is in the professionals who are networking on the sites. Facebook has a number of different professionals who are on the site for networking and job hunting. Head hunters hang around to find people who might be right for certain jobs. If you're a career professional in the computer or business fields, Facebook is more your game."
- MySpace traffic has been on a steady decline since August 23, 2007, while Facebook's traffic has been growing upwards.
- Steps Facebook took to broaden the age differences of users.
Facebook begins to add international school networks. (5 years ago)
Facebook expands to add work networks. (4 years ago)
Facebook expands registration to anyone can join. (3 years ago)
CNN Live/Facebook integration. (2 years ago)
Facebook launches Facebook Platform for Mobile. (1 year ago)
More than 70 translations available on the site. (A few months ago)
- Why people are migrating from MySpace to Facebook?
Applications. Facebook has a wide variety of intelligent and useful applications available apart from the user interface. MySpace is limited to music and messaging capabilities.
Interface. Simple and easy navigation (Facebook). Can be endlessly modified which makes for many creative profiles that are nearly impossible to navigate (MySpace).
Spam/Viruses. Facebook has done an excellent job of protecting their site and users from sending/receiving spam and viruses. Spam and viruses are commonplace.
Social media integration. Well designed, have very few bugs and are extremely easy to use, incorporating most of all of the features on the website (Facebook). Their mobile apps are known for being slow and clunky and have experienced considerable bugs.
Alerts. Continually added new alert features making it easy for users to know what their friends and colleagues are saying or doing online (Facebook). Has no alerts in place. If you want to see what your friends are doing you must make a visit their profiles.