How Businesses Are Making Friends On Facebook
- Meet Ed. One day in October, Ed signs up on Facebook. He rejoices to find his friends and coworkers on Facebook, and quickly develops a network of Facebook friends.
- 1 in 4 Facebook users check their account 5 or more times daily.
- Facebook has more monthly unique visitors than Twitter, Google Plus, MySpace, Pinterest, Tumblr and LinkedIn combined.
- Americans spend about 23% of their time online on Facebook and other social media sites.
- Facebook users aged 18+ spend 7.3 hours per month on Facebook's mobile site.
- He also finds his favorite airline, "Ambassador Air" online and engages with their Facebook page. "Can't wait to fly with Ambassador Air today!" (Ed) - "Enjoy your flight!" (Ambassador Air).
- 1/3 of global B2B buyers use social media to engage with their vendors.
- Acquired via Facebook. Facebook is the most important social media lead generation tool for B2C marketers, with 77% saying they acquired a new customer through their page.
-82% of employees say they trust a company more when the CEO and leadership team communicate via social media.
- Starbucks engages close to 80% of it's fan base on Facebook compared to less than 5% of it's followers on Twitter.
- Ambassador Air acknowledges Ed and strikes a partnership agreement with him.
- Ed becomes a brand ambassador - an advocate for Ambassador Air.
- Ed continues by spreading the word about Ambassador Air to his network of friends.
- Facebook is the leading source of referred social media traffic to websites, at 26% Twitter comes in second at 3.6%.
- Each brand advocate has an average of 200-450 people in their social networks.
- every 1 brand ambassador influences 3x his/her online following.
- 61% online users consider buying a brand, product or service recommended by an advocate.
Ambassador - GetAmbassador.com, Facebook.com/Get/Ambassador | Sources: Business Insider; TechCrunch; VentureBest; JefBullas Blog; Comm Score; Zuberance; Clickz; The next Web; Socialbakers.