How To get More Facebook Shares
14 Ways To Boost Visibility And Inspire Viral Sharing On Facebook
- Be consistent
Post 5 times a week so you're "top of mind" for your fans.
- Time it right
The best time to post will depend on the type of business you’re in. For example, restaurants consistently get the best engagement from 7 am to 12 pm; retailers from 8 am to 2 pm.
- Use eye-catching images
Alternate photos and video with text-only updates.
- Keep it short
Posts between 100 and 150 characters (fewer than 3 lines of text) see 60% more likes, comments and shares than longer posts.
- Be relevant
Your content should let your audience know that you know who they are.
- Use your authentic voice
People are your fans and friends because they like what you do. Your voice on Facebook should be true to your brand.
- Include a call to action
If you ask your fans to Share, Like or Comment, they are more likely to do so.
- Be creative with Apps
Contest and promotion apps, along with forms, surveys, etc. can deepen users’ involvement with a business or brand.
- Have a sense of urgency
Include up-to-minute tips and tricks, and whenever possible, dispel myths (myths are rampant on Facebook!).
- Offer value
Before you share something on Facebook, ask yourself if you think your fans will find value in the content.
- Be entertaining
If your followers like funny memes or respond well to video, take note. Use the type of media that works best for your audience.
- Be educational
People love to share how-to guides and tips. Bonus: It’s easy to link to detailed content from Facebook.
- Make a list
Lists, in the form of an infographic or a PDF, are great for sharing. Some of the most shared content have titles like “7 ways or “10 things..."
- Be seasonable
Tailor your content to the season or an upcoming holiday.