Social Media Networking Site Cheat Sheet
With one in three small businesses using social media, it's no longer enough to just have a websites, small businesses must have a social media presence, too. Don’t know where to start? This cheat sheet will help you navigate the major social media sites on the web.
Social media platform overview
- Twitter. A microblogging service that enables users to send text-based posts of up to 140 characters.
Pros. Ability to quickly respond to clients and customers.
Cons. Promotion must find a delicate balance between content and spam. Large follower drop off rate.
- Facebook. A large social network where people create profiles, exchange messages, and report status updates.
Pros. Great for brand exposure and customer relations.
Cons. Not SEO friendly.
- YouTube. A video-sharing website popular for user-generated content, video clips, and video blogging.
Pros. One of the best venues to build your brand through video blogs and tutorials.
Cons. Traffic is often limited to site and difficult to redirect back to a primary website.
- Google Plus. A social network operated by Google with profiles, status updates, circle, hangouts and sparks.
Pros. Easy way to interact with clients and customers. Can be integrated with other Google applications.
Cons. Administration is difficult and some small business owners find most clients don't use Google Plus.
- Tumblr. A microblog and social network that allows users to post text, images, video, and share via reblogging.
Pros. Great platform to share content and links with a younger demographic of bloggers.
Cons. Images tend to garner traffic, but most of it comes from within Tumblr.
- Digg. A social news website that allows users to submit stories and vote them up or down.
Pros. Gives brands the opportunity gain a large amount of exposure.
Cons. Not designed for customer interaction.
How to begin
Now that you are familiar with each social network, the next step is to register and create your personal social media profile.
- How to begin
#1 create a Twitter handle. Use either your business name or a name your clients and customers will recognize.
#2 follow other users that are in your field, clients, and customers.
#3 make it onto #FF (Follow Friday) lists. These lists recommend other Twitter users follow you.
#4 recruit followers by letting people know you've joined Twitter. Post to other social media platforms and websites with links back to your Twitter.
#1 you must set up a personal profile before you create a company page (it is against T&C to create a profile for your business).
#2 create your company page and add company information, photos, videos, upcoming events, and links back to your website.
#3 join groups on Facebook that are relevant to your business and company interests.
#1 before you set up a YouTube account, you must first decide if video content creation will benefit your business.
#2 if the answer is yes, set up your YouTube account. Your account will be linked with any Google accounts you have.
#3 once your first video is posted, share it through your other social media platforms such as Facebook.
$4 content with customers by linking or commenting on user customer testimonials.
#1 Google Plus provides a step-by-step guide to setting up your Google Plus page with the ability to customize your page’s public profile.
#2 add team members, VIPS, and customers to separate Google Plus circles to organize your news feeds.
#3 connect your Google Plus page to your website using the Google Plus badge.
#4 begin posting content such as status updates, videos, or photos to your Google Plus page.
#1 Tumblr requires a bit more planning and designing than the other social media sites. You need to choose a theme when creating a profile.
#2 begin to post. The most popular Tumblr posts often have images associated with them.
#3 when you create posts on Tumblr you can have them instantly shared with your Twitter and Facebook feeds.
#4 follow other blogs from clients, customers, and fellow businesses.
#1 Digg is a social bookmarking site. After you create a profile you can post links for other users to "digg".
#2 try to create catchy or interesting headlines and content that other Digg members may enjoy and make viral.
#3 post your Digg link to your other social media sites to encourage traffic to the article.
- Learn the lingo
Reply: Use this to address a public message to a user.
Retweet: This indicates a posting is a retweet from another user.
Direct Message: You can only send a direct message to someone who is following you.
Hashtag: Used to categorize tweets and keeps tweets grouped together.
Like: This allows other users to know if you appreciate a particular post.
Poke: A way to interact with friends and has flirting connotations. Avoid in business matters.
Status: A microblogging feature to inform other users of your actions and thoughts.
Tag: Marks a photo or video with text to identify a person.
Like: YouTube users have the ability to vote videos up or down with the like or unlike.
View: Usually refers to viewer count, which keeps a record of the number of views a video receives.
Circle: A categorization system for friends and followers.
Green: When a post is marked with a green button it is public.
Blue: When a post is marked with a blue button, it is only for people in your circles.
Hangout: A group video chat feature for users in your circle.
Dash: Short for dashboard, it is the main news feed of Tumblr blogs you follow.
Heart: Users can like posts by clicking on the heart above the post in their dash.
Tag: Categorization system for posts that allows users to find new blogs.
Reblog: Users can reblog posts they enjoy to their own blog.
Digg: Refers to users liking a post.
Top News: The main page of Digg that shows the most shared posts on Digg.
Social media audience size
Just how many people can your page reach? Below are the most recent figures on the number of registered users for each platform.
- Twitter - 100 million.
- Facebook - 800 million.
- Google plus - 62 million.
- YouTube - 490 million. (unique users)
- Tumblr - 41 million.
- Digg - 17 million. (unique users)
SOURCES: FACEBOOK.COM | TWITTER.COM | YOUTUBE.COM | TUMBLR.COM | DIGG.COM | PLUS.GOOGLE.COM | SOCIALMEDIAEXAMINER.COM | DATADIAL.COM | BUSINESS2COMMUNITY.COM | MASHABLE.COM | DUMMIWS.COM | NYTIMES.COM | TECHCRUNCH.COM
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