The ROI of Social Media
Is social media marketing effective?
Return on investment is a business metric, and within social media, it’s been a contentious topic. More businesses than ever are devoting an increasing amount of resources into social media marketing. How do you determine whether those efforts are successful?
Making sense of the imprecise
- 74% of CMOs believe they'll tie social media efforts to hard ROI this year.
96% are starting to look beyond sales goals and web metrics to identify the value of social marketing efforts.
Social media marketing today
- 76% of businesses are using social networking for business objectives.
- 64% of marketers are integrating social media into their marketing plans.
- 11% of businesses using social media marketing have been using it for more than 3 years.
- 9% of businesses using social media marketing have been using it for less than a year.