Time Spent Statistics
How Internet users spend their time?
- Average time visitors spend on social networking sites per month: 1) Facebook - 6.75 hours; 2) Tumblr - 1.5 hours; 3) Pinterest - 1.5 hours; 4) Twitter - 21 minutes; 5) LinkedIn - 17 minutes; 6) Google Plus - 3 minutes.
- Average time Americans spend on various activities per month (2006-2011): 1) Social networking: 2006 - 2.7 hours; 2) 6.9 hours; 2) Phone, email, mail: 2006 - 5.7 hours; 2) 4.8 hours; 3) Socializing in person: 2006 - 22.8 hours; 2)
21 hours; 4) Taking care of household members: 2006 - 15.9 hours; 2) 15.3 hours; 5) Watching Tv offline: 2006 - 71.1 hours; 2) 59.4 hours; 6) Watching TV online: 2006 - 6.3 hours; 2) 23.1 hours.
- Average time US customers of online video sites spend on such sites per month: 1) Hulu - 2.5 hours; 2) Netflix - 10 hours; 3) YouTube - 3 hours; 4) Tudou - 2.5 hours.
Internet and TV
- 65% of US tablet owners surf the web while watching TV. Among such viewers, 60% of women and 44% of men visited a social networking site while watching a program.
- How people surf: 1) Watching TV and accessing websites associated with the network are watching - 10%*; 2) Watching TV and using Facebook concurrently - 29%**; 3) Watching TV and using Internet concurrently - 61%**.
Notes: * 10% was a particular network, not an average; ** Average across 10 networks/networks groups, 5-week study period.
- How Americans watch TV: 1) Traditional TV - 288 million; 2) Online - 143 million; 3) Timeshifted (DVR) - 111 million; 4) Mobile phone - 30 million.
- People who watch TV online as well as through traditional TV watch 25% more TV.
- Peak time for watching TV on a computer is during the workday.
- TV only - 72%.
- TV Internet & mobile - 17%*.
- Internet & mobile only - 11%*.
Notes: * 17% figure represents multi-screen consumer who access content via 2 or more platforms (TV & Internet, TV & mobile, TV, Internet & mobile, or Internet & mobile).
The ubiquity of social media
- 100% of the Ad Age Top 100 Advertisers have established facebook pages for their brands.
- Social media accounts for 18% of time spent online.
- The fastest growing social networking user segments are males (of all ages), and people over 55 (each of these segments increased by more than 9% between July 2010 and October 2011).
- Among 15-24 year olds, between July 2010 and October 2011, engagement with email and instant messaging fell 22% and 42%, respectively, while social media engagement rose 34%.
- Percentage of people in the US, who have a social networking profile: 1) 2008 - 24%; 2) 2009 - 43%; 3) 2010 - 48%; 4) 2011 - 52%; 5) 2012 - 56%.
- Percentage of people in the US, who use social media several times a day: 1) 2008 - 5%; 2) 2009 - 7%; 3) 2010 - 15%; 4) 2011 - 18%; 5) 2012 - 22%.
Sources: 1. http://online.wsj.com/article/SB10001424052970204653604577249341403; 2. http://www.pcmag.com/articles2/0.2817.2400895.00.asp; 3. http://www.bls.gov/tus/#tables; 4. ComScore: Top 10 Need To Knows About
Social Networking and Where it is headed; 5. ComScore: 2010 US Digital Year in Review; 6. ComScore: How Multi-Screen Consumers Are Changing Media Dynamics; 7. http://blog.nielsen.com.nielsenwire/medianuniverse;
8. ComScore: The Power of Like; 9. http://www.comscore.com/Press_Events/Presentatins/White-Papers/2012/The_State_of_Social_Media; 10. http://socialhabit.com/secure/wp-content/uploads/2012/The-Social-Habit-2012-by-
Edison-Research.pdf | The information provided here in does not constitute legal advice, and should not be acted upon; allows obtain specific legal advice based on particular situations. The views expressed here in shall not be attributed
to Morrison & Forrester, its attorneys or clients | Courtesy of Socially Aware, the social media law update. Our blog is located at www.sociallyawareblog.com. You can also follow us on Twitter @MoFoSocMedia. For a free
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