The Photographer's Outlook On 2013
Over 5.000 photographers gave us some insights about their goals for 2013. So what did we learn?
Growth. Photographers feel good about their business
- Optimism. Photographers are more optimistic about business growth in 2013 than they were in 2012. In fact, 73% expect to make more money this year than they did last year.
- Full-time staff. 39% of photographers plan to hire a full-time photo assistant, or on a shoot by shoot basis in 2013.
- Secondary specialities. 98% of photographers grow their business by pursuing secondary specialities, in addition to their primary niche.
- Investments. 93% of photographers will invest to improve their photography in 2013. Of that 93%, here is a breakdown of the investments: 1) Lenses - 63%; 2) Workshops & classes - 56%; 3) Lighting equipment - 47%; 4) Camera
body - 47%; 5) Editing software - 34%.
Marketing. Social media matters, but word of mouth is still king
- Best marketing channels for finding new clients: 1) Word of mouth - 54%; 2) Social media - 25%; 3) Blogging - 9%; 4) Search engine optimization - 7%; 5) In-person meetings - 21%; 6) Networking events - 8%. 48% of
photographers said their presence on social media has brought in new business. 68% of photographers spend $1.000-$2.000 a year to market their photo business.
- Social media most used by photographers: 1) Facebook - 73%; 2) Twitter - 39%; 3) LinkedIn - 37%; 4) Google Plus - 23%; 5) Instagram - 17%; 6) Tumblr - 9%.
- New photographers plan to market their work in 2013: 1) Word of mouth marketing - 73%; 2) Social media - 68%; 3) Blogging - 54%; 4) In-person meetings - 51%; 5) Search engine optimization (SEO) - 40%; 6) Email newsletters
or promo - 37%.
Challenges. Photographers still face challenges for 2013
- The top challenges they anticipate this year: 1) Finding new clients - 74%; 2) Getting found online - 53%; 3) Pricing - 49%; 4) Selling prints & stock - 40%; 5) Estimating & negotiating - 26%; 6) Image security & copyright - 24%;
7) Finding right gear - 10% (only 10% of photographers are worried about finding the right gear in 2013).
* The survey encouraged photographers to choose more than one option and data may not add up to 100%.
The educational resource by PhotoShelter | For the complete overview of The Photographer's Outlook on 2013, download PhotoShelter's free guide here: http://www.photoshelter.com/,kt/research/2013-photographers-outlook.
PhotoShelter. Use PhotoShelter's websites and tools to attract business, do business and keep business in 2013. http://www.photohslter.com/tour | For the complete overview of The Photographer's Outlook on 2013, download
PhotoShelter's free guide here: http://www.photoshelter.com/mkt/research/2013-photographers-outlook | Research. This survey was fielded in November 2012 to the PhotoShelter email list consisting of aspiring and professional
photographers. There were 46 questions in total.