The psychology of Twitter is fascinating.
Why'd you follow me?
- 39% of users polled said they'd rather follow a personal account that shares on all of their interests.
- 61% said they'd rather follow a focused account that shares on a handful of topics.
- 80% of those with over 500 followers said that they'd rather follow a focused account.
Why'd you unfollow me?
Respondents said it's because you...
- 66% - tweet too much.
- 58% - appear automated.
- 47% - share the same link multiple times.
- 38% - don't tweet.
- 34% - tweet about yourself all the time.
Tweet bots that send multiple tweets simultaneously appear to be the wrong way to go.
Tweeps are about twice as likely to unfollow you due to spam than due to inactivity. When in doubt, hold your peace.
About how many updates per day constitutes oversharing?
- Linkedin - 14/day.
- Google Plus - 16/day.
- Facebook - 21/day.
- Twitter - 36/day.
- Twitter oversharing (0-0.1 - 21, 0.1-0.5 - 34, 0.5-1 - 37, 1-10 - 65, 10-50 - 87).
- Facebook oversharing (0-0.1 - 9, 0.1-0.5 - 15, 0.5-1 - 21, 1-10 - 22, 10-50 - 65).
How do they find you?
- 55% - retweet/mention from someone you follow.
- 42% - following back.
- 32% - search for related interests.
- 16% - Twitter suggest.
- 13% - follow Friday recommendation.
- It's official; nobody uses follow Friday.
It's clear that the best way to get someone to follow you is through retweets, so what makes people retweet?
- 92% - interesting content.
- 84% - humor.
- 66% - personal connection.
- 21% - celebrity status.
- 32% - offered incentive (tangible or virtual).
- 26% - "Please RT!"
- Offering to give Tweep something in return for a retweet is about as effective as adding "Please RT!" to the end of your tweet.
- Unsurprisingly, interesting content is the best way to get someone to retweet you, along with humor, while an offered incentive or adding "Please RT!" to the end of a tweet are rather ineffective.
Tweeps don't care if you give them things or ask them to help; they'll retweet you if they like your stuff or think you're funny.
Graphic by: anshulmalhan.com