The Rise Of Content 4.0
Here's what we'll pay for
Yes,I will but it!
Your data is everywhere.
Anatomy of your taste graph:
July 2012: Facebook's targeted mobile ads are bringing in $500K daily within weeks of launch.
The visual web is here.
Pinterest - 10M users in 9 months, fastest-growing site ever.
Instagram - 13 employees, <2 years, $1 billion acquisition.
Tumblr - founded 2007, July 2012: 68M posts daily.
Deluged by info, we choose what makes us feel.
"The 50 cutest kittens ever".
"Check out this amazing tale of heroism and despair".
"Facebook IPO Shocker".
We'll pay for flexibility across devices.
Apple (2003) - iTunes Store week one: 1 million downloads.
Amazon (2010) - Kindle 3rd gen: sells out in 5 days.
Netflix (April 2011) - about 23M customers, passing Comcast.
How to win
- Attend business insider's ignition conference | Nov. 27-28, 2012 | NYC.
- And find out how to profit from the rise of content 4.0.
Why pay now?
Consumer willingness to pay is back, here's why:
- We value convenience (iTunes, Netflix).
- We've been trained to make micro-purchases by mobile devices and gaming. (Apps, FarmVille - Zynga)
- We accept that quality costs more, thanks to freemium models. (Pandora, Hulu Plus)
- Our options are scarcer, because content chiefs are undoing "free". (Paywalls, Piracy crackdowns)
Content 4.0: the evolution
- Content 1.0 is one to one. (Storytelling. handwritten text.)
- Content 2.0 is one to many. (Gutenberg's printing press.)
- Content 3.0 is many to many. (Wordpress - Internet arrives. content proliferates, Facebook - everything is free, or stolen.)
- Content 4.0 is awesome to many. (Technology advances, experience and quality improve, owners and distributors begin to charge again. And we are willing to pay.)
IGNITION Nov. 27-28, 2012 | NYC