Social Media Report Cards: The Winners And Losers In Social Media In 2012
2012 was a year of social media shake-ups, new social platforms, and a tighter integration of social media into existing business processes. As the dust of the 2012 social media scuffle settles, now is perfect time to look back at how each
social network performed. The Nielsen Group measured the performance of the major networks and we have compiled the statistics into a series of report cards. Take a look at each network's growth, monthly visitors, and estimated
- Pinterest: 1) Growth: A+; Users: B-; ROI: C+; 2) Best for: Mobile; Sharing; 3) Growth (monthly visitors) - ↑1.047%; Visitors (monthly visitors) - 27.2 million. Pinterest exploded onto the social scene in 2012 with over 1000% growth in
monthly visitors. With a focus on visual content and a massive mobile audience, Pinterest could prove to be a huge marketing asset in 2013.
- Facebook: 1) Growth: C-; Users: A+; ROI: B+; 2) Best for: Sharing; Connecting; 3) Growth (monthly visitors) - ↓4%; Visitors (monthly visitors) - 1.5 billion. Despite an increase in total registered users, Facebook's monthly visitor count
is down 4%. With recent changes to distribution and targeting tools, Facebook continues to evolve and keep brands on their toes.
- Twitter: 1) Growth: B-; Users: A-; ROI: A; 2) Best for: Sharing; Customer Intel; 3) Growth (monthly visitors) - ↑13; Visitors (monthly visitors) - 37 million. With a steady increase in visitors, twitter remains the go-to social channel for
marketers looking to monitor conversations, learn about customers, distribute content, and build relationships.
- Google Plus: 1) Growth: B+; Users: B-; ROI: B; 2) Best for: SEO; Segmentation; 3) Growth (monthly visitors) - ↑80%; Visitors (monthly visitors) - 26 million. Still on the outskirts of the social media fray, Google Plus spent the
majority of 2012 quietly adding features, building a user base, and integrating with Google's search engine to set itself up as a major player in 2013.
- LinkedIn: 1) Growth: C; Users: B-; ROI: A+; 2) Best for: Networking; Finding leads; 3) Growth (monthly visitors) - 0%; Visitors (monthly visitors) - 28 million. With consistent traffic and a strong business focus, LinkedIn remains a
major social workhorse of marketing and sales teams everywhere. After a needed facelift and added analytics for business, LinkedIn is not going away soon.
Pardot - An ExactTarget.company | For more information on how to improve your marketing, visit Pardot.com | Source: http://blog.nielsen.com/nielsenwire/social/2012.