What Your Instagram Filter Says About You
On the Internet, everyone is a photographer. And thanks to Instagram's many filters, now sunsets, coffee cups, and your date's double cheeseburger can masquerade as art. But the truth is, the filter you choose says more about you
than the picture you take. Here, we profile the personalities of the photographers who use the top 10 Instagram filters.
- 100 million active users.
- 40 million photos per day.
- 8.500 likes per second.
- 1.000 comments per second.
- Young Internet users are Instagram's main demographic: 1) Age 25-34 - 33%; 2) Age 18-24 - 34%; 3) Age 12-17 - 20%; 4) Age 45-54 - 5%; 5) Age 35-44 - 8%.
- Women outnumber men in Instagram usage: 1) Women - 55%; 2) Men - 45%.
Who are these filter fanatics?
- #1 Normal (The professional/amateur) (Usage - 43%): Normal filter users are either tech-challenged amateurs who still can't work their smartphones or tech-savvy frauds, passing off photos they fixed in other applications as #nofilter
works of art. You're not fooling anyone.
- #2 Early bird (The Wannabe Wes Anderson) (Usage - 10%): Early bird users' first Instagram photos probably featured their new record players. These photographers love to criticize anything modern, keep their colors muted, and
make sure their friends look eternally stuck in a '70s basement.
- #3 X-Pro (The optimist) (Usage - 8%): These users see the world a little brighter and want you to see it that way, too. So what if it's a gray day? They'll make sure those raindrops pop against a windshield - and will then make the
photo their new wallpaper.
- #4 Valencia (The light-sensitive snapper) (Usage - 5%): We're not sure if they're perpetually hung-over, but we do know that Valencia users want to take everything down a notch. Their ever-so-slightly faded photos capture the
moment without capturing our interest.
- #5 Rise (The lazy artist) (Usage - 4%): These users want to filter their photos but don't want to scroll through all the options. Just like they want well-lit photos but don't want to learn how to take them. Rise, sitting conveniently in the
first 5 choices, is the answer to their prayers.
- #6 Hefe (The color crazy) (Usage - 4%): Fans of Hefe want to turn every image into a vibrant masterpiece, even if it's just a lone flip-flop in the sand. Beware of their sunset photos - unless you want to be blinded.
- #7 Amaro (The night owl) (Usage - 4%): Amaro users may be shut-ins or party animals, but either way they can never seem to take a properly lit photo. Luckily, Amaro saves the day, making those dark pics from the bar up to 3%
- #8 Hudson (The color-hearted) (Usage - 3%): The world can seem too "alive" to these gloomy photographers. Hudson takes the edge off by making everything they snap look a little colder and a little flatter, especially photos of
whatever classic novel they're currently reading.
- #9 Brannan (The art major) (Usage - 3%): These filter fans may have dropped out of art school in real life, but not in their hearts. They want their photos to be just as dramatic as they are, no matter how boring the brunch plate, tree,
or park bench is.
- #10 Nashville (The cool guy) (Usage - 3%): Nashville users don't try too hard in life or with their photos, and that's what makes them so great. They'll take the perfect photo and go light with the filter. Just like they'll tag along to the
concert and end up backstage with the band.
So if you're 1 of the 100 million monthly users of Instagram, think twice about what filter you decide to use. After all, it says a lot more about you than you think | Created by Column Five | Marketo | For more Social Media Marketing
Awesomeness, download the Definitive Guide to Social Marketing for Free - www.marketo.com/definitive-guides/social-marketing | Sources: Instagram Press Center; Pew Internet and a American Life Project Populagram.