WHY SOCIAL MEDIA MARKETING is JUST LIKE BASEBALL
“There’s no crying in the baseball” or social media marketing for the matter
Business and baseball have for more in common than you might initially think. The concept of interacting in "realtime" has always been relevant in the sport — players only have a certain amount of time in which to win the game. As digital capabilities increase, this is becoming true for social media as well — marketers have to keep on their toes and constantly monitor trends. If you tweet about an event (or try to run to home plate) six hours otter the fact, you're too late.
Just as there are fans in the stand, there are fans on Facebook, They may not be prepared to physically catch a fly ball, but they will certainly call out your fouls. Of course they'll also be there to commend a job well done — a team sweep or brand SUCCESS.
Influencers are an important part of the social ecosystem, identifying trends, spreading the word and encouraging others to do the same. Whether it's the Great Bambino or Mark Zuckerberg, the public listens to those with a presence. Aligning a brand with these prominent voices cultivates credibility and intrigue, spurring conversation.
There are numerous ways in which to approach social media marketing — and nothing can explain it better than baseball. Below is baseball game lingo in relation to social media.
HOME RUNROI SUCCESS
Achieving a home run in social media marketing means reaching - or surpassing - the goals set with impressive metrics and conversions. For instance, reaching viral success with a pin or video is equivalent to hitting it out of the park
2ND BASE: IMPLEMENTATION This is the pivotal turning point in social media marketing, where you set yourself - and your team - up for success and step closer to the home stretch. Content creation is critical because it determines your brand voice and value. Details will vary on each network, but it should be consistently high quality.
3RD BASE: GROWTH Engage your social audience. This base expands upon second in that it's the promotion phase - content is designed and out there, and now you want to encourage your audience to interact with it. It includes cross-promotion between social networks and content monitoring.
IN THE OUTFIELD The different departments and supporting staff will be them to catch any fly balls. Digital tools and resources that aid in social media marketing monitoring and measurement are also considered part of this reinforcement.
Instead of pitching baseballs, we’re pitching ideas. A little less concrete, but still impactful ideas. A little less concrete, but still impactful. This is where social media campaigns get their momentum; their velocity.
1ST BASE: STRATEGY Social network profiles and goals are established and target demographics am identified. This planning period ends and you move on to second base when a content calendar is constructed.
3 STRIKE RULE: In baseball, batting strikes seem to pile upon one another until that last, pressure-filled attempt. Similarly in social media, it's a slow build-up to a marketing fail. The "3 strikes" to avoid in social media marketing are:
- STRIKE Posting poor-quality content and/or images
- STRIKE Ignoring users, fans or followers
- STRIKE Not utilizing social media marketing best practices or keeping up with changes
Avoid striking out by contacting ZOG digital today for a social media optimization audit.
www zogdigital com