YouTube Advises: How To Use YouTube To Release An Album Or Song
Every second there is one hour worth of video content uploaded to YouTube. In a world inundated with music video options, how are you going to ensure your newly released song or album stands out from the rest? It's time to
harness the power of video and use it to your advantage!
- 60 hours of video are uploaded every minute.
- 4 billion+ videos are viewed daily.
- 800 million+ unique users visit monthly.
- 3 billion hours of video are watched monthly.
- Create your own YouTube channel as part of your next song or album release. It will build buzz and increase viewership and purchases, which will take your music to a whole new level as it climbs the charts. YouTube offers these
helpful tips to get started.
I. Create promotional and supplemental video assets
- Trailer, teaser, or promotional video: 1) Online "Scavenger Hunt"; 2) Countdown series: Countdown to Our New Album (Part 1 of 5).
- Interviews/making of/behind-the-scenes videos: 1) Album sampler; 2) Lyric videos.
II. Optimize your channel's landing page
- Point all branding/banners to the song or album being released.
- Include calls to action.
- Feature the promo video & enable autoplay.
- Promote release date & feature pre order, purchase & listening links.
III. Utilize your channel feed
- Post to feed using "channel posts" feature.
- Create a playlist for promo launch videos.
- Keep the feed active.
- Give fans exclusive content (link to unlisted URL's/exclusive playlists).
IV. Use the YouTube toolset
- Utilize Merch Annotations (offer a discount code at the end of the video).
- Create album samplers using timecoded annotations.
- Utilize the InVideo Programming feature.
V. Leverage top-performing videos
- Drive traffic to newly posted videos by: 1) Adding annotations to successful videos; 2) Adding new video links in descriptions of top performers; 3) Posting a new video as a "video response".
VI. Get the YouTube community involved
- Invite fans to cover or remix your song.
- Update fans using social media.
- Encourage interaction from trendsetters and other artists (solicit comments, favorites, likes, shares & subscriptions).
VII. Learn to love data!
- Utilize YouTube Analytics to determine channel strategy.
- Know where your audience is coming from and meet them where they're at (determine where to hold concerts, live events, interviews).
- Focus on days/times when viewership and subscriptions peak (launch new content when traffic has been historically high).
- Take notice of what sites/blogs direct traffic to you.
VIII. Partner up!
- Create & cultivate with important blogs and let them be a part of your communication strategy (have other prominent artists mention new posts).
- Supply partner blogs with embed codes for new releases.
- Search for blogs that fit your audience.
The Music Bed - Licensing Relevant Music | Sources: YouTube Playbook Guide: Music, March 2013 (PDF); The Ultimate YouTube Guide for Musicians, September 2012 (PDF); www.youtube.com/yt/playbook.feed.html;