FOOTBALL IN A SOCIAL LOCAL “MOBILE WORLD”
Every time a major football event comes around it sets new records in mobile and social media usage. Advances In technology and an increased presence In the hands of fans worldwide ensure an even greater sense of camaraderie and
shared excitement for every match. There is a reason the sport has been called "The World Game." When football meets the world of SoLoMo, the world literally lights up.
THE INTERSECTION OF SOCIAL, LOCATION-AWARE AND MOBILE TECHNOLOGY.
SOCIAL: Social activity is currently #1 on the web.
LOCAL: Location based services grew 300% over the last year.
Mobile: There will be 6 billion mobile subscriptions by the end of 2011.
Football fans at the center of SoLoMo are the sport's superfans, using social tools and location based services in tandem with mobile devices to further their enjoyment of the sport.
FEW THINGS BRING MORE PEOPLE TOGETHER THAN SPORTING EVENTS AND NO SPORT DOES IT BETTER OR ON A LARGER SCALE THAN FOOTBALL.
The 2010 FIFA World Cup had an overall cumulative viewership of 30 billion with the final match gaining a viewership of 800 million.
Football is the biggest sport on the planet with 250 MILLION PLAYERS OVER 200 COUNTRIES