THE SOCIAL MEDIA SUPER BOWL
THE UNMETRIC SCORE IS A COMBINATION OF VARIOUS METRICS WEIGHTED AND BALANCED TO PRODUCE A SINGLE SPECTOR SCORE THAT BRANDS CAN USE TO BENCHMARK THEIR SOCIAL MEDIA
The Dallas Cowboys have a clear lead over other teams on Facebook
The race to first place on Twitter is as tight as it could be with no clear winner.
Despite mostly talking about the players, teams saw the highest engagement when they talked about game results
GAME RESULTS 159
ENGAGEMENT ORIENTED POSTS 195
QUESTION TO FANS 178
ABOUT THE PLAYER 234
NEWS ABOUT TEAM 76
GAME SHEDULE 85
SPECIAL OFFER 22
Boasting an undefeated start to the season helped the Houston Texans grow on Facebook by over 5%.
Rookie Quarterback Russell Wilson helped the Seahawks grow their Twitter followers by over 20%.
3.5% 3.8% 5.1% 13.8% 16.7% 20.7%
FANS AND FOLLOWERS
The Green Bay Packers have the population of the GREEN bay metropolitan area.
The Unmetric Engagement Score is is a weighted score calculated from the number of Likes. Comments Shares and Estimated Impressions each post receives
Thanks to a thumping start or the season Chicago Bears fans showed their support by Liking and Sharing victory posts.
NO OF POSTS AND TWEETS
Despite posting over 10 updates per day the Detroit Lions had the lowest Engagement Score out of all the teams.
Buffalo Bills were prolific tweeters sending out over 45 tweets per day.
REPLIES AND AVERAGE REPLY TIME
5 Teams accounted for 78%of the replies
80% don’t reply
80% ignore their fans and don’t reply to fans posts
NFL SOCIAL MEDIA POWER RANKINGS
DALLAS COWBOYS 57 39 96
GREEN BAY PACKERS 49 41 90
PITTSBURGH STEELERS 47 41 88
NEW ENGLAND PATRIOTS 45 38 83
BALTIMORE RAVENS 41 37 78 40
CHICAGO BEARS 44 34 78
NEW YORK arts 32 44 76 4
NEW ORLEANS SAINTS 38 37 75
SAN MECO CHARGERS 34 40 74
PHILADELPHIA EAGLES 35 38 73
OAKLAND RAMERS 40 33 73
NEW York GIANTS 40 31 71
CAROLINA PANTHERS 31 39 70
WASH/MOTOR REDSKINS 34 36 70
ATLANTA FALCONS 30 39 69 0
SAN FRANCISCO 49ERS 39 30 69 4 ,
DENVER BRONCOS 38 32 68
My SEATTLE SEARAWES 30 38 68 27 40 67
BUFFALO BILLS 26 38 64
DOLPHINS 213 36 64 4
CLEVELAND BROWNS 24 32 56
INDIANAPOLIS COLTS 27 29 56
ST. LOUIS RAMS 22 30 52
St, KANSAS CHIEFS 23 29 52
CINCINATTI BENGALS 22 28 50
JACKSONVILLE JAGUARS 21 26 47
TENNESSEE TITANS 23 22 45
ARIZONA CARDINALS 29 20 45
Unmetric supplies a distinct, high-demand service for brands that stops companies from flying blind with their social media efforts. Using a combination of advanced algorithms and human computing power. Unmetric delivers data and
benchmark insights for various industry sectors that were previously unavailable for Facebook. Twitter. YouTube and Pinterest. Now brands are finally able to answer the basic business question of “How do we stack up against the
competition?" when it comes to their social media presence.
Unmetric compiled its NFL Social Media Smack Down report by sourcing data from its social media benchmark platform. Facebook and Twitter statistics were gathered for the first month of the 2012 NFL regular season, from
September 5 to October 5.2012.
Unmetric Inc. is headquartered in New York. NY and works with clients across the world. The Unmetric platform was established to give Fortune 500 companies and other large global brands and agencies key performance data around
which they could benchmark their social media efforts and answer the question "Are we doing well?"
For more information, visit www.unmetric.com, check out our blog at http://blog.unmetric.com