AdWords: Facts & Figures
What is AdWords? AdWords is a Google tool that lets advertisers create ad campaigns on Google.com, Google's search syndication network, and Google's content network. Yahoo! Search Marketing and Microsoft adCenter are
AdWords' main competitors. AdGooroo reported that at the end of 2009 Google had 81 percent of search engine advertisers, Yahoo had about 27 percent and Microsoft had about 12 percent.
- 2000: AdWords is launched.
- 2002: Google releases major AdWords overhaul that includes new cost-per-click pricing.
- 2003: Google announces new content-targeted advertising service, allowing publishers to enter Google's network of advertisers.
- 2004: Google starts allowing advertisers to bid on a wide variety of search terms, including trademarks, in the United States and Canada.
- 2004: Google launches Google Advertising Professional to help AdWords clients with their campaigns.
- 2005: Google releases Google Analytics, partly to help AdWords clients with their AdWords campaigns.
- 2009: Google introduces beta test of interest-based advertising on partner sites and YouTube.
- AdWords revenues: 1) 2011 - $66.9 million; 2) 2002 - 2011 - $410.9 million; 3) 2003 - $1.4 billion; 4) 2004 - $3.1 billion; 5) 2005 - $6.1 billion; 6) 2006 - $10.5 billion; 7) 2007 - $16.4 billion; 8) 2008 - $21.1 billion; 9) 2003 -
- Percent of Google's revenue that came from AdWords accounts in 2009 - 97%.
- Percent of Google visitors who go to the AdWords section of the site - 1.1%.
- Percent of Google's advertising revenue that comes from ads on Google's websites - 69%. The rest comes from ads on Google's network websites.
- The number of different languages AdWords is available in - 41.
- Number of employee Google committed to hiring at its headquarters in Ann Arbor, Michigan, within five years in 2006 - 1.000.
- Actual number of employees working at Google's Ann Arbor location as of fall 2008 - 204.
- Estimated AdWords cost per click for the keyword "PPC" for the top three ad positions - $2.41.
- Estimated number of times per day an AdWords ad in the top three ad positions for the keyword "PPC" is clicked on - 330-416.
- Percent of advertisers in a January 2009 - 65%. International Advertising Association survey who agreed that Google controls the online advertising market and that choices and price options for online advertisers are limited.
- Percent of advertisers in a January 2009 - 85%. International Advertising Association survey who believed that going forward it is important that a strong competitor to Google emerges in the online advertising market
- Percent of advertisers in a January 2009: 1) Google - 67%; 2) Yahoo! - 25%; 3) Microsoft - 19%. International Advertising Association survey who had partnered with Google, Yahoo!, or Microsoft for advertising in the previous 12
- Percent increase in aggregate paid clicks on Google websites and Google's network websites from 2008 to 2009 - ↑15%,
- Percent decrease in the average cost per click on Google websites and Google's network websites from 2008 to 2009 - ↓ 7%.
- Top three Google advertisers in June 2009, according to AdQuants: 1) Amazon.com; 2) Yahoo.com; 3) NextTag.com.
- Number oof ads number 1 Google advertiser Amazon.com had in June 2009, according to AdQuants - 107.373.
- Google's average number of ads per keyword in December 2009, according to AdGooroo - 4.97.
- Amount the top 80 retail AdWords spenders spent on AdWords in December 2009 - $100.000.000.
- The categories of retailers who spend the most on AdWords in December 2000: Major retailers, online retailers; consumer electronics retailers, clothing retailers, office product and home improvement retailers.
- Some of the most expensive keywords in December 2009: Mesothelioma, buy structured settlements, asbestos law suits. Mesothelioma was $99.44 per click, buy structured settlements was $79.01 per click, and asbestos law
suits was $78.10 per click.
- Number of advertisers Google said it had in 2007 - 1.000.000.
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