EMAIL MARKETING LIST MAINTAINACE
We all need to tackle spring cleaning once in a while. here’s our proven process for keeping that list nice and clean, with some tips along the way.
Check the list of emails send.
Do you send emails once per month?
Have you send email to this group in past 6months?
Send the a email asking them to subscribe?
Is your spam rate higher than 0.05%?
Is your unsubscribe rate higher than 1%?
Is your open rate lower than 10%?
Rethink your subject lines, test different options? send from person’s name not a company’s name, to send emails less spam.
Your list is clean.
TIPS FROM OUR TEAM
Check that your email service provider (ESP) deduces and removes bad emails formats when recipients are added to your mail.
Your audience will look forward to your emails if you send interesting content on regular basis.
Receive more spam complaints your ESP could suspend your account.
Acc to return path an average of 20% of your list never receive your emails due to bounce and spam filters.
Make lemonade from lemon lists. Remove recipients who bounce smaller cost to distribute money.
Give mobile readers a chance. keep your key message to the first 35 characters to the subject lines.