HOW TO SUCCEED IN THE DESIGN CONTEST MARKETPLACE
A BASIC STEP BY STEP GUIDE ON HOW TO IMPROVE YOUR WORKFLOW AND GET MOST OF 99 DESIGNS.
Follow the brief
Read and study the design brief. It's important to give your professional opinion, but at the end of it all, make sure you're still on brief.
KNOW YOUR CLIENT
You'll come across all kinds of clients: decisive, fickle, vague, specific, logical, unreasonable... you get the drift. It's your job to understand these qualities early on, and work accordingly. Train your instincts to sniff out what a client
DO YOUR RESEARCH
Nothing impresses a client more than solid evidence you are taking the assignment seriously. Prove you've done background research on the competition by giving the client an analysis of exactly how they should position their
company. This includes researching a number of other things, like their target audience.
BRAINSTORM A LOT
Do NOT use your first concept idea — it has been thought of before and you will see others using it. Tweak, re-tweak, re-design, re-work, re-interpret, do whatever it takes, but let no one call your design, “generic.
EXPLAIN YOUR CONCEPTS
Designers who explain their concepts tend to have higher win ratios. And in freelancing, designers often create design case studies to show client's their process work from start to finish — this goes a long way.
After hearing the client's feedback, you may realize your design has some basic issues. Does your design communicate the company's message clear enough? Really look at the details, and edit accordingly.
Designs should be clear, bold and clean. Take a step back and look at your finalized design. Are there any elements that don't provide value? Take them out.
BUILD CLIENT RELATIONSHIPS
Providing great customer service is important! Keep your channels of communication open at all times, and respond to your clients within 24 hours. Designers often see follow-on work due to the relationships they build with clients
(sometimes even in contests they didn't win!)
TREAT CONTESTS DIFFERENTLY
NEVER re-use the same design solutions. Let’s face it, if you can't think of 5 concepts for 5 different products, then why be in this industry? Be professional, and tailor your design solutions to fit the client — they will notice.