EMC: Behind The Big Data Curtain
The primary sponsor of the Human face of Big Data project, EMC is powering dramatic new insights into our lives.
- Wall St. Every order that is handled by the NYSE Euronext markets in the U.S. is analyzed and archived using EMC software. In 2011, this averaged more than 2 billion orders per day.
- The Broad Institute uses 10 petabytes of EMC storage to perform gene sequencing. Data volumes at gene sequencing company Ambry Genetics are growing by 100% per year.
- Legend3D (2-D-to-3-D-media conversions) helped produce film hits Transformers, Smurfs, Hugo, and Spiderman, four hundred artists generate over 100 terabytes each week during movie production.
- The Associated Press speeds access to HD video with EMC. Data volumes will grow from 800 to 2.5 petabytes over the next two years.
- LinkedIn members made nearly 4.2 billion professionally oriented searches on the EMC platform in 2011 and are on pace to surpass 5.3 billion searches in 2012.
- Will help from EMC, SilverSpring analyzes data from more than one million smart grid meters in under one minute.
- The national Baseball Hall of Fame Museum runs on an EMC platform containing 500.000 photographs, 12.000 hours of audio and video content, three million documents, and 40.000 three-dimensional artifacts.
- eBay has 9 million users. More than 500 million objects are stored and managed every day using EMC infrastructure.
- Due to the expanded market for interactive audio and video content, 200-year-old publisher Wiley and Sons has, over the past two years, increased its data volume from 15 to 150 terabytes of EMC storage,
- English soccer team Fulham stores all closed-circuit video on EMC gear. The resolution of the 27 stadium cameras is high enough to read a number plate at 200 feet.
- In its image library, Digital Globe stores over 1.87 billion square kilometers of earth imagery, using 2 petabytes of EMC storage.
- To develop the new Land Rover Evoque, Jaguar Land Rover used EMC to build its Virtual reality Cave.
- The library of Congress runs on EMC, 750.000 to 1 million items are being digitized annually.
- With EMC, comScore processes over 1 trillion customer records per month, compared with 473 billion monthly records just a year ago.
- The JFK Archive runs on EMC. It includes 8.4 million pages of personal, congressional, and presidential papers and 40 million pages from individuals associated with the administration. The archive also contains
400.000 still photographs, 9.000 hours of audio recordings, and 1.200 hours of video recordings.
- Stereo D and Deluxe Entertainment use EMC to facilitate 3-D rendering. In the future, 3-D movies are expected to consume up to 10 petabytes of data.
- EMC stores data: 1) In the last decade, EMC shipped 11.6 exabytes (11.600.000.000.000.000.000 bytes of storage). That's 24% of all external storage shipped; 2) here's what's creating the deluge of information:
Medical imaging; Digital photographs; Video surveillance; Social media; Digital music; Smart electrical grids; Gene sequencing; Mobile phone sensors.
- EMC protects data: 1) By making sure that: data is not lost or leaked. In the last 3 years, 5 billion files have been analyzed; Critical data can be recovered. 100 petabytes of data are backed up by EMC; You really
are who you say you are when shopping or banking online; 2) Key facts: More than 40 million transactions by 19+ million card users were protected every month in 2011; Currently, less than a third of the world's data is
properly protected; 3) EMC analyzes data: While some might see the proliferation and use of big data as an instruction into personal privacy, there's plenty of evidence to show that big data can play a significant role in
empowering consumers to make better purchasing decisions, and in helping organizations to manage their operations more efficiently; EMC helps businesses perform 2.3 trillion complex analytical queries every year;
While customers for EMC's data analysis have increased their data volumes by 300% each year.
Byte size. Each one is a thousand times larger than the one before it.
A byte = one character, one grain of sand.
A kilobyte = a sentence, or a couple of pinches of sand.
A megabyte = a 20-slide PowerPoint show, a small book, or a tablespoon of sand.
A gigabyte = ten yards of books on a shelf, or a shoebox full of sand.
A terabyte = 300 hours of good-quality video, a tenth of the Library of Congress, or a playground sandbox.
A petabyte = 350.000 digital pictures,or a mile-long stretch of beach.
An exabyte = half the information generated worldwide in 1999, or a beach from Maine to North Carolina.
A zettabyte = unimaginable or a beach as big as all the coastlines in the world.