Big Data - Keeping The Wheels Of Business Turning
These findings are from the UK & Ireland results of the 2012 IBM and Saïd Business School study "Analytics: the real world use of big data". They give insight into how companies use big data, from levels of engagement to
the sources of information, for a better understanding of today's market.
- More companies are recognizing associated with big data: 1) 2010* - 34% of UKI respondents agreed; 2) 2010 - 63% of UKI respondents agreed.
- There are four stages of big data, let's track where companies are: 1) Educate - 19%; 2) Explore - 48%; 3) Engage - 28%; 4) Execute - 5%; 5) Only 5% of UKI companies are using ig data in the fullest sense, whilst
almost 70% of businesses are still operating within the first two stages.
- Why do companies use big data?: 1) Customer-centric outcomes; 2) Optimizing operations - 26%; 3) Enabling new business models - 18%; 4) Risk & financial management - 16%; 5) employee collaboration - 2%.
- Where do people gather their data?: 1) Business transactions - 90%; 2) Log data - 72%; 3) Emails - 61%; 4) Events - 56%; 5) Social Media - 39%; 6) Geospatial data - 37%; 7) RFID scans or POS data; 8) Sensors -
28%; 9) 41% of UKI companies cite a lack of understanding of how to use big data to impact business as the no.1 reason for not engaging with it.
* Data taken from 2010 dataset (c) Massachusetts Institutes of Technology.