Mobile Marketing In 2013: Stats And Figures
Most marketers are aware that mobile is becoming increasingly important given the growth in tablet and smartphones. How much attention are they truly paying to mobile though? Do they have a mobile presence, and are
they tracking ROI for these channels? This infographic explores the current trends and future projections for mobile marketing.
- 25% of brands have a mobile strategy.
- What type of mobile presence does your business have?: 1) Mobile site - 27%; 2) App - 7%; 3) Both - 21%; 4) None - just a desktop site - 45%.
Mobile web strategy
- When it comes to having a mobile web presence, companies currently face the dilemma of either creating device-specific versions of their site or going with the newest trend: responsive design. Here's how both
- Responsive design. Rather than building separate sites for each device, responsive design uses a single website that intelligently adjusts its layout and features based on how it's being viewed.
- Drive-specific. With a device-specific approach, brands need to develop separate versions of their site for each type of device (e.g. desktop, tablet, smartphone...).
- "Responsive websites provide continuity between different viewing contexts... The same website will present an optimized layout regardless of which device it finds itself being loaded in." - Jody Resnick, CEO @ Trighton
App store marketing
- Promoting your app on Apple’s App Store or Google Play can be quite the challenge. Similar to websites, apps that are not highly ranked are unlikely to be discovered. Here’s what marketers are doing to make their
apps more visible.
- The Apple App Store and Google Play have 700k apps each. Two-thirds of those apps have never been downloaded.
- Ranking factors: 1) Download rate. The rate at which an app is downloaded is an indicator of how popular and adopted it is; 2) Install base. A large amount of app installs suggests higher trust and leads to higher app
store rankings; 3) Social mentions. Social data (from Twitter, Facebook, and blogs) is used by app stores to compile descriptions of an app, categorize and rank it; 4) Ratings/comments. With a holistic optimization strategy,
good ratings and reviews can positively affect the app's installation base, social popularity, and online reputation.
Mobile ad spend
- Mobile ad spend has more than quadrupled since 2009, and it is projected to keep growing at the same pace.
- US mobile ad revenue forecast (in billions): 1) 2009 ~ 0.5 bn.; 2) 2010 ~ $0.85 bn.; 3) 2011 ~ $1.1 bn.; 4) 2012 ~ $1.7 bn.; 5) 2013 (projected) ~ $2.5 bn.; 6) 2014 (projected) ~ $3.5 bn.
- "There's just a lot of things about mobile that are amazing opportunities for advertisers and for businesses. So I expect tablets and smartphones to revolutionize how people do marketing." - Larry Page, CEO @ Google.
Created and sponsored by UberFlip - www.uberflip.com | Sources: http://econsultancy.com/ca/reports/mobile-sophistication-and-strategy; http://success.adobe.com/en/na/programs/products/digitalmarketing/offers/1304-
32060-2013-optimization-survey-results.html?s_cid=701a0000000mfdDAAQ&s_id=701a0000000lxCrAAi; http://whitepaper.uberflip.com/i/115094; http://www.forbes.com/sites/work-in-progress/2013/03/26/why-
you-need-to-priotitize-responsive-design-right-now; http://www.webpronews.com/over-two-thirds-of-the-app-store-has-never-been-downloaded-2012-08; http://www.bluefountainmedia.com/-blog/ranking-factors-app-