Offers On Mobile Infographic
- #1 Would people in the US like to receive offers on their cell phones? Yes! 70% of smartphone users would be interested in receiving offers on their cell phones.
- #2 What kind of offers?: 1) 45% of cell phone owners would accept a marketing alert directly from a known and trusted third party brand; 2) 24% of smartphone users would like to receive
suggestions for plan upgrades; 3) 24% of smartphone users are positive towards discounts, special offers and general services that fit their needs; 4) 8%, proposals for a cell phone upgrade;
5) 12%, free demos and notifications about brand new sevices; 6) 4%, promotional messages about all kinds of products; 7) Only 4% would feel comfortable receiving offers from third-party
deal sites like Groupon or LivingSocial.
- #3 So, is it really a question of trust? Absolutely, and carriers are the most trusted to provide offers: 1) 33% of smartphone owners trust their mobile service providers more than other offer sites; 2) While only 12% prefer sites
like Groupon or LivingSocial.
- #4 So how should these offers reach them?: 1) 36% of all cell phone owners prefer receiving offers via SMS. That's 5% more than those who say they prefer email; 2) 9%, both; 3) 14%, no preference.
- #5 So SMS offers work like email offers? No! The cell phone is an intimate, personal medium. 59% of smartphone owners would prefer having the opportunity to specify the number of notices they receive.
- #6 What's that number?: 1) 74% of smartphone owners would accept offer notices 2 times a month or less; 2) Each month, carriers have at best two opportunities to carry out a successful offer to their users. So they better make them
- #7 What happens if they exceed that number?: 1) 84% of all cell phone owners would be interested in blocking incoming marketing notices; 2) 56% would change provider if they were contacted more than they desired.
Upstream - We Switch Your Customers On | Luth Research | Info@upstreamsystems.com | Source: Luth Research; Total Sample: 2.007 American adults (aged 18+); Dates: June 2-7, 2011 | The survey was conducted online.