Deliver Emails To Target Audience At The Right Time To Maximize Response Date
- Timing is everything. Maximize open and click-through rates by optimizing email delivery time. Engage target audience at a time most convenient for them.
- 23.63% of all emails are opened within the first hour upon delivery: 1) <1st hour - 23.63%; 2) By 2nd hour - 9.52%; 3) By 3rd hour - 6.33%; 4) By 4th hour - 4.8%.
Well-timed emails increase customer engagement and conversion
- Percent of respondents: 1) Increased engagement - 55%; 2) Ran time-sensitive promotions - 52%; 3) Increased revenues - 33%; 4) Improved customer service - 25%; 5) Increased competitive advantage - 23%.
Key strategies to send emails effectively
- #1 A/B test email campaigns and collect data such as open and click-through rates to identify the most optimal time for target audience.
- #2 Use data analytics, build audience profiles and develop lifecycle marketing campaigns to each individual.
- #3 Measure email response rate to assess timing optimization eg=ffectiveness and adjust to improve audience engagement.
Retention Science | RetentionScience.com.