SEOs: FINDING A SEARCH ENGINE OPTIMIZER
- Here is what I think you'll find when you're looking to hire an SEO.
The 7 main types:
- #1 Ethical, smart, up-to-date, great to work with: If you know one of these, you'll probably have to work pretty hard to convince them to take you on. They're hard working, and have enough clients already. Try to get
their help, anyway. Even if it's just for monthly (2%) brainstorming sessions.
- #2 Generally ethical, smart, and well-informed: Finding a well-rounded, creative SEO is something worth spending some time on. An SEO at this event won't endanger your company with any risky SEO tactics, and their
recommendations will likely integrate (8%) well with your overall marketing campaign.
- #3 Grey hat, pretty smart, just behind the information curve: If you keep pushing them towards the white hat side (white hat strategies aren't outdated as quickly) you'll probably see a nice return on your investment (15%).
- #4 Smart, up to date, but doesn't get it done: They know all the right theories, but just don't achieve any measurable progress. Often refuses to provide complete reporting of content or links generated. If you're able
to keep them moving forward, you may be successful. If not, your monthly fee would probably be better spent on PPC (30%).
- #5 Changed their job title to SEO prematurely: Many SEOs come from either marketing or web design backgrounds. This is perfectly acceptable. Too many, though, don't fully learn SEO industry before they
change their title. Verify that they understand the finer points of SEO before you hire them (20%).
- #6 Completely outdated: These SEOs haven't attended a conference since Amazon was starting to build up their with affiliate linking. They probably don't understand that techniques that are responsible for past successes
are often no longer effective (15%).
- #7 Black hat, churn-and-burn, hyper aggressive: You may win in short term, but not even that is guaranteed any more. Only consider hiring someone like this if you're starting up a company or website you won't care
about in 2 months... and even the, . your money will probably be best spent elsewhere, like with PPC (10%).