The Always-Connected Traveller: How Mobile Will Transform The Future Of Air Travel
The global study identifies traveller attitudes to airline mobile services whilst also highlighting emerging mobile technologies set to transform each stage of the travel experience.
Global mobile subscribers
- The number of worldwide subscriptions for wireless services reached 5 billion in September 2010. The worldwide smartphone market grew 79.7% year on year in the first quarter of 2011 (1Q2011), according to the International
Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker.
Importance of each step
- "When flying, how important are the following 6 steps for your overall airline travel experience?": 1) Pre-tip - 25.7%; 2) At the airport - 16.1%; 3) On-board - 27.2%; 4) Connecting - 12.8%; 5) Post-trip - 7.1%; 6) Leaving the
airport - 11.1%.
- #1 Pre-trip. The most important stage of the process. Passengers are looking for easy ways to plan, book and board the plane.
- #2 At the airport. Mobile is used if things go wrong with the travel experience i.e. lost bags, seating and disruption.
- #3 On-board. A unique opportunity for airline to provide enhanced services with the increase in connectivity on planes.
- #4 At the destination. Passengers are increasingly using mobile to explore, connect, and share experiences.
- #5 Post-trip. Social media provides an immediate outlet for feedback from customers.
- 73.4% of the Earth's population subscribe to wireless services.
- 16% of travellers surveyed currently use smartphones to book trips.
Amadeus - Your Technolohgy Partner | Trends for Brighter, Bolder, Better travel | for more information visit: www.amadeus.com/alwaysconnectedtraveller.