Making transactional email easy for developers everywhere.
THE EVOLUTION OF TRANSACTIONAL EMAIL
Transactional email emerged as an email category in the late 1990s as ecommerce retailers began sending purchase receipts and shipping notifications via email.
Transactional email was solidified as an email category in 2003, when the CAN-SPAM Act exempted ‘transactional or relationship messages’ from the rules and regulations of traditional marketing or commercial emails.
Transactional email in 2012 includes any email triggered by a user’s interaction with a web application, including signups, password changes, check-ins, notifications and friend of follower requests. 2012 These emails typically contain
information a user wants or needs and have the highest open rates across all categories of email.
45% On average, of user actions within a web application trigger a transactional email.
The average web application sends 631,000 transactional emails a month.
93% of web applications expect their transactional email volume to increase in the next year.
PERCENTAGE OF WEB APPLICATIONS THAT RANK TRANSACTIONAL EMAIL AS important or very important for
79.1% CUSTOMER ACQUISITION
89.9% CUSTOMER RETENTION
WEB APPLICATION USER ACTIONS SUPPORTED BY TRANSACTIONAL EMAIL
Percentage of web apps supporting:
PURCHASE / ORDER / SHIPPING CONFIRMATIONS 49.8%
PASSWORD RECOVERY/CHANGES 76.5%
FRIEND / FOLLOWER REQUESTS & CONFIRMATIONS 28.0%
DAILY DEALS/OFFERS 19.1%
LEAD DISTRIBUTION 16.0%
MOST IMPORTANT CUSTOMER COMMUNICATIONS CHANNELS
AS RANKED BY WEB APPLICATIONS
TARGET AUDIENCE OF WEB APPLICATIONS SURVEYED