The Mobile Checkout Challenge
M-Commerce conversion rates are too low
- Average mobile conversions rate: 1) Industry average - 3%; 2) Average on Zooz Platform - ↑7%. More than twice as high.
Listen to your consumers
- Reasons for shopping cart abandonment on mobile: 1) Claim checkout was too convoluted - 11%; 2) Do not want to create an account with the merchant - 14%; 3) Claim their preferred payment option was not accepted -
- Consumers expect an optimized mobile experience: 1) Expect the mobile shopping experience to be at least as good as in-store shopping - 80%; 2) Would be less likely to buy from the same company via other channels if
they had a problem conducting a mobile transaction - 63%; 3) Don't shop more on their smartphone due to an awkward user experience - 49%.
- Average checkout process - 5.08 steps, the Zooz checkout process - 1 step.
Give your consumers what they need to close the deal
- Zooz consumer driven platform: 1) Multiple payment methods; 2) Optimized consumer experience; 3) One tap checkout.
Zooz - Making Payments Click | Want more?: Email: firstname.lastname@example.org; Web: www.zooz.com.