The Rise Of Mobile Search
Over 55% of the UK's population now own a smartphone and it comes as no surprise that web search is a key activity on these devices. If you're not already convinced by the potential of mobile search, take a look at
UK smartphone activities
- The top activities UK smartphone owners use their devices for are: 1) Photos - 78%; 2) Browsing - 76%; 3) Email - 75%; 4) Search - 73%; 5) Apps - 67%; 6) Social - 66%; 7) Games - 62%; 8) Maps - 62%; 9)
Music - 58%.
- Search is the fourth most popular smartphone activity.
- Mobile search increased by 400% between 2011 and 2012.
- The number of smartphone searches doubles every two months.
* Excludes tablet devices.
Global search usage
- 73% of smartphone owners in the UK search on their mobile device. Globally, UK consumers share top spot with Australia in terms of being mobile search savvy: 1) UK - 73%; 2) USA - 71%; 3) China - 68%;
4) Australia - 73%.
Frequency of search
- The majority of UK smartphone owners use their mobile device to search on a daily basis: 1) Search daily - 52%; 2) Search weekly - 29%; 3) Search monthly - 10%; 4) Search less than monthly - 5%; 5) Search never -
Top search sectors
- A breakdown of what consumers are searching for reveals product information as a key area of interest, closely followed by places to eat and drink: 1) Product info - 60%; 2) Restaurants, pubs & bars - 36%; 3)
Travel & holidays - 29%; 4) Jobs - 16%; 5) Housing information - 16%.
- Total retail searches grew by 8% in the third quarter of 2012.
- Local search is an intrinsic part of mobile search and is influential in driving conversions. Local search on mobiles is set to overtake desktop search by 2015: 1) 4 in 5 people use smartphones to look up local information;
2) 2 in 3 were propelled to take direct action as a result; 3) 1 in 3 people went on to make a purchase.
Fresh Egg | To discuss mobile requirements for your site, contact Fresh egg on 0845 373 1077 | Sources: http://www.freshegg.com.