The Story Of Kodak - Best To Bankrupt
- George Eastman invented Kodam! (First ever logo of Kodak). Cameras had been around but this was a technological leap. It was the first consumer camera, and a pretty cheap one. Eastman's policy was to keep the camera as cheap as it
could be and make large profits on film and photo developing chemicals.
- When the film was completely consumed by the user, the camera was sent to the factory where the photos were washed and developed, and a new roll was installed in the camera.
- Kodak introduced "Autographic" in 1897, the first of folding Pocket Cameras. It became a big success over the years. Kodak sold 300.000 autographics (1914-1934).
- In 1935 Kodak introduced $1 camera "Brownie". It was Brownie which made photography a hobby. Virginia Shaw won the Pulitzer Prize in 1954 for a photo taken by Brownie.
- In 1935 Kodak introduced "Kodachrome". The first 35mm color film camera and film roll. Kodachrome film ruled the market until 2010 when Kodak announced to discontinue it. May it rest in peace.
- In 1969 Kodak camera was used during the Historic moon Landing.
- In 1975 after a tiring research of 10 months, Kodak's engineer Steven invented the very first digital camera. It had a resolution of 0.1 megapixels.
- 21st century. Kodak failed up to keep up with the pace of its competitors. hence after almost 1333 years of its foundation.
- On 19th Jan 2012, Kodak filed for bankruptcy.
Powered by: Designzzz, www.designzzz.com | Twitter - @designzzz | All rights reserved www.designzzz.com | Sources: http://en.wikipedia.org/wiki/Eastman_Kodak; http://www.designzzz.com/designzzz-infographic-evolution-
camera-photography; http://www.bbc.co.uk/urdu/multimedia/2012/01/120122_kodak_history_rh.shtml; http://www.bbc.co.uk/news/business-16625725.