Speed Awareness Month: Because WebSpeed Matters (August 2012)
- SEO rankings: Google and other search engines use page load time as a ranking factor.
- Conversions & revenue: 1) Mozilla shaved 2 seconds of their landing page and had 15.4% more conversions; 2) Amazon found that a 0.1 second slower site results in 1% loss in revenue.
- User experience. Users, who experience a 2-second site slowdown make almost 2% fewer queries, click 3.75% less often, and report being significantly less satisfied with their overall experience: 1) 52% of online
shoppers state that quick page loading is important to their site loyalty; 2) 40% abandon a website that takes more than 3 seconds to load; 3) 47% of customers expect a web page to load in 2 seconds or less.
14 rules for faster-loading web sites
- #1 Make fewer HTTP requests.
- #2 Use a content delivery network.
- #3 Add an expires header.
- #4 Gzip components.
- #5 Put stylesheets at the top.
- #6 Put scripts at the bottom.
- #7 Avoid CSS expressions.
- #8 Reduce DNS lookups.
- #11 Avoid redirects.
- #12 Remove duplicate scripts.
- #13 Configure etags.
- #14 Make AJAX cacheable.
Torbit | UberTags | MaxCDN - Content Delivery Network | Varnish Software | Lognormal | Catchpoint - Empowering Quality | Dyn | Panopta - Never Blinks | Sources: Amazon; Mozilla; Microsoft; Gomez; Akamai;
Google and Steve Souders.